We recently added a new section to our website titled Corporate and Executive Gifts. We wanted to feature promotional products and premiums of a significantly higher quality that could be given with confidence when the goal to impress or thank the recipient is paramount. These are executive gifts that can be given when taste and quality really matter.
The first sub-category in this new area of the website is Cutter & Buck accessories. It includes luggage, luggage tags, writing instruments, padfolios, totes, compu-briefs, picture frames and drinkware. Every single one of these 100+ items portray the Cutter & Buck lifestyle. Parenthetically, it always seems like a pretentious thing to say that a brand conveys a "lifestyle." However, there are brands out there that are truly successful in selling, at the very least, some kind of emotional aspiration to a lifestyle. Polo Ralph Lauren, Kate Spade, Ben Sherman and The North Face are just a few that come to mind.
Cutter & Buck is not as prominent in the cultural landscape as these other brands, but I do think that it is a successful brand at shaping a cohesive image and a lifestyle that says "success" and "motivation."
Cutter & Buck accessories make beautiful corporate gifts or premiums and are perfect for rewarding exceptional customers or employees. Here is an example of one of my favorites.
