Classy Pencil Set

One of our higher education clients bought a large order of this pencil set. Until the order came across, I didn't even realized we carried this set, but with a closer look, I realized that this is a very slick and classy promotion.

The Black Beauty Pencil Set is 12 colored pencils with dark handsome blackwood barrels, an eraser, and a sharpener all in a compact travel case. Of course, it comes with a one color pad print for your message.

Trying To Eat Less Sugar

I have an addiction to sugary snacks. I like theater candy, candy bars, hard bulk candy, all kinds of sugary deserts and so on. I decided it was getting out of hand, and I made a resolution to not eat sugary snacks or desserts with white sugar between Thanksgiving and Christmas. I determined that it would still be alright to have honey, sugar on my cereal, jams, dried fruit and that kind of stuff. I haven't been perfect at it. I've had some marshmallows since I started, some dried, candied mangoes (which is really pushing my definition) and two small pieces of hard candy. Nevertheless, I've seriously cut back and I haven't had a serving of desert for more than a week. Here's to hoping I can keep it up.

Ogilvy On Advertising

David Ogilvy begins his book Ogilvy On Advertising:

I do not regard advertising as entertainment or an art form but as a medium of information. When I write and advertisement, I don't want you to tell me that you find it 'creative.' I want you to go out and buy the product. When Aeschines spoke, they said, 'How well he speaks.' But when Demosthenes spoke, they said, 'Let us march against Philip.'

The purpose of advertising is to sell. It can amuse, delight, alert, wow or otherwise entertain a person, but if it isn't designed to sell and if it is not successful at doing so, it is not doing it's job.

I just discovered this book by David Ogilvy, and I'm definitely going to read it. I will publish a more extensive post on it (or more) on the website when I do.

American Promotions has done multiple jobs for Ogilvy and I'm enthusiastic to learn more about this fascinating and legendary adman.

Plastic cutting board is inexpensive way to promote

Two months ago, we did a 1000 piece order for this plastic cutting board. It is an inexpensive way to promote all types of businesses. For less than three dollars, you can give someone something of value that they will use frequently.

A promotion like this is a natural for a celebrity chef, a food products company, a kitchen cabinet shop, or as a gift with sale at a kitchenwares shop. However, I can see how this could be used very creatively as well at a community barbecue, by government entities or at a county fair. It is a very unique and affordable promotion, and more unique than your standard promotional fare.

We also have another promotional cutting board, which has more of a billboard quality as the entire billboard can be imprinted with a full color image. It is a fully flexible Dice and Slice TM plastic cutting board which can be rolled into a tube. I like it because it has great messaging potential.