Tradeshow Classics

January is a big month in the promotional products industry. It marks the kick-off of the tradeshow season when millions of business people travel billions of miles, don their walking shoes, eat expensive hot dogs, and carry their water bottles as they walk the nation's convention centers to see what is new in the world of industry.

As an exhibitor you have one important goal: to drive as much traffic as possible to your exhibit. Booth placement is a critical component, but a more well-placed exhibit often only comes at more expense or with senority as an exhibitor. However, the tried and true way to drive traffic and ensure the success of your trade show and your message is to offer a promotional item that will be coveted by every attendee and exhibitor on the tradeshow floor.

You want people asking each other out on the floor, "Where did you get that?"

Here are three ideas to get your juices flowing. I will offer additional ideas from time to time:

7" x 5" Illusions Journal Notebook
Logoed Bungee Rockets
The Ad Walker - Toss this fun stress relief item at the wall and watch it crawl down, while displaying your ad.