In my last post, I referenced the nesting instinct that often prevails in our thoughts and actions at this time of year. I've read multiple news articles and features that the desire to be closer to home isn't just seasonal. This desire to be at home and to nurture important relationships, and the spending patterns that accompany this trend has increased substantially since 9/11. The runup in housing prices is directly connected to this (although it is also the result of other macroeconomic and speculative factors as well, and housing prices are coming down a fact which is likely to continue until the excesses are wrung out of the market.)

Nevertheless, the nesting desire is reflected in our purchasing habits. We want to obtain things that represent family, and to enhance quiet evenings spent with friends and loved ones. We want to surround ourselves with beauty and with quality. There are many companies that are recognizing and capitalizing on this trend. Home improvement retailers, furniture makers and retailers, builders, mass market retailers, real estate and mortgage financing companies are all naturally suited to cater their offerings and their marketing to this trend.

However, any company wanting to offer a nice gift that enhances and appreciates this dynamic in the market place is making a good choice. And the gift will almost always be appreciated. Here are a few promotional product ideas for giving a nesting gift:

A logoed custom fondue set
Cutter & Buck desktop photo box
5 Piece Cheese Board
Big Sweatshirt Blanket

Giving gifts to employees and clients is a wonderful way to recognize and appreciate. Yet thing that really matters is the time and words of appreciation you give to the people you care about.