Saturday, December 04, 2010

The Billboard Family

Now here is a modern version of a family working together. The Human Billboard Family is a cute family of four with a baby on the way. They offer a unique and simple business proposition: for the whole family to wear matching custom printed t-shirts, a different sponsored t-shirt each day of the week. They will then create a blog post for their advertising customer and spread the message across the usual social media platforms Facebook, Youtube, Flikr and Twitter.

The Billboard family's website is located here and their Facebook page is here.

Time Magazine even covered them here. However, in the usual Time Magazine fashion, the article author sounds snooty, arrogant and maybe even a little jealous of their potential. It always amazes me (and chaps me a bit) when an intelligent educated individual like a magazine writer condescends enterprising people especially in the era of 9.8% unemployment (more like 17% if you look at the BLS U-6 and the more credible ShadowStats would place it even higher).

Although, I don't know many who would be willing to do this for a living, I'm inspired by the entrepreneurial outside-the-box thinking of this family, and the way they are using social media to offer a package deal for their customers. Good on them.

For a great deal on a fantastic looking shirt, try American Promotions District Threads Pigment Dyed T-shirt. I like the soft feel of these shirts and the pigment dyed colors.

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