Tracking ROI with t-shirts?

Well this is interesting. I found a company, thanks to ASI, which runs an Apparel Media Group which runs the Apparel Ad Network. They will help provide and offset the cost of apparel for your team or event with sponsored apparel which displays the logo of one of their signed sponsors. Creatively, they package the apparel with brand samples and interactive calls to action.

They have developed a system which they call Interactive Apparel Advertising, which is a fully managed system which actually tracks the ROIs from the calls to action specified in the campaign. Apparel Ad Network differentiates their products from "swag," because they state the products can be designed and purchased by the consumer. They focus on college students and homemakers. Websites and calls to action are discreetly placed right on the apparel.

My biggest complaint with their website was the inaccessibility of the their product offering. I was on the site for almost 20 minutes before I found a media kit PDF which better explains what they sell and how they sell it.