Real Promotions: Cotton Reusable Bag from the Library

The fundraising arm of our county library is called Central Point Friends of the Library, and they gave away, as part of a promotion, a cotton bag. You can see it here:



A bag likes this fits perfectly for a library promotion, since these cotton bags are sturdy enough to hold heavy books and inexpensive to buy.

To see our line of similar cotton bags and totes, click HERE. and HERE.

Click here to see our whole line of cotton bags and totes.

Ogilvy On Advertising

David Ogilvy begins his book Ogilvy On Advertising:

I do not regard advertising as entertainment or an art form but as a medium of information. When I write and advertisement, I don't want you to tell me that you find it 'creative.' I want you to go out and buy the product. When Aeschines spoke, they said, 'How well he speaks.' But when Demosthenes spoke, they said, 'Let us march against Philip.'

The purpose of advertising is to sell. It can amuse, delight, alert, wow or otherwise entertain a person, but if it isn't designed to sell and if it is not successful at doing so, it is not doing it's job.

I just discovered this book by David Ogilvy, and I'm definitely going to read it. I will publish a more extensive post on it (or more) on the website when I do.

American Promotions has done multiple jobs for Ogilvy and I'm enthusiastic to learn more about this fascinating and legendary adman.