Real Promotions: Lexapro Plastic Reusable Grocery Bag

I bought eggs from my neighbor's little girl, and she gave them to me in this bag:



Her father is a pharmaceutical rep, obviously. But, since I'm always interested promotional items, after I put the eggs away I examined the bag. It's a simple plastic bag with handles made of the same material. This company imprinted a full coverage four color logo on both the front and the back.

Is this a successful promotion? Yes, I think it is. The logo is bright, eye catching and readable from afar--useful attributes on a bag that gets carried around. The base of the bag includes the company name, Forest Pharmaceuticals, Inc. and their five focuses: Pharmaceuticals, Therapeutics, Healthcare, Managed Care, and Specialty Sales. There is no contact number or website--but I don't think that's an omission on their part. The purpose of the bag is not to encourage people to shop at Forest Pharmaceuticals. Since prescriptions can only be written by a doctor, the purpose of the bag is to encourage people to recognize the name of the drug Lexapro and maybe ask their doctor about it. And the cost of plastic bags are lower than if they were non-woven or cotton bags or totes, so these bags help make marketing dollars go farther.

American Promotions carries a line of plastic bags so your company can "carry" your logo into promotional success too. Here's a Vinyl Accessory Bag, the clear Weekender, INSERT PLASTIC BAP LINK HERE

What promotional bags have crossed your path?

Real Promotions: Whole Foods Market Reusable Shopping Bag

I came across this Whole Foods Market bag. It's very large, non-woven and laminated. Here's a picture of it:



Whole Foods Market not only promotes their company, with their logo front and center, but they show how they feel about the environment, with their bold bag statement "I used to be a plastic bottle" above their logo. They even explain how this bag is "made from 80% post-consumer waste."



I would consider this promotion a success because:

1. The Whole Foods logo is prominent. People who use the bag and people who see the bag will be reminded of Whole Foods Market.

2. The recycled message appeals to Whole Foods consumers

3. The bag is made of laminated non-woven polypropylene which is durable, and the handles are re-enforced, so the bag will last.

4. The bag itself is a successful part of the promotions because it replaces plastic and paper disposable bags at the store, and so it is USEFUL to the Whole Foods customer.

Good job Whole Foods for a great promotion!



This Eco Message bag is similar to the Whole Foods bag: it is made from non-woven laminated polypropylene, and it has a full wrap of environmental designs that can surround a logo.

To look at more non-woven bags we carry at American Promotions, click HERE.

Real Promotions: Cotton Reusable Bag from the Library

The fundraising arm of our county library is called Central Point Friends of the Library, and they gave away, as part of a promotion, a cotton bag. You can see it here:



A bag likes this fits perfectly for a library promotion, since these cotton bags are sturdy enough to hold heavy books and inexpensive to buy.

To see our line of similar cotton bags and totes, click HERE. and HERE.

Click here to see our whole line of cotton bags and totes.

Real Promotions: Shari's Non-Woven Tote Bags

When my husband and I went out to Shari's, a family diner type restaurant, to meet his brother's fiancee's family, we ate dinner and then had pie. Shari's has some good pie! I'm drooling just remembering the coconut cream pie as I look at the non-woven polypropylene bag that Shari's uses pie take out. I took a picture of it here:



They have a two color logo that covers the front panel and rear panel. The tag on the inside says it's designed for multiple use--and that's one of the reasons businesses use these bags for promotions. Because they get re-used and everytime they're being used for shopping, the business logo is receiving more coverage. This is the inside of the bag:



There are lots of different non-woven polypropylene bag and tote designs, some with stock designs that surround a logo with full color and coverage on the front and rear panels. Some non-woven bags are made of recyclable materials (some were former 2 ltr. bottles!). To look at the non-woven polypropylene promotional bags and totes we carry at American Promotions, click HERE. or HERE.

What's your favorite pie?