The Classic Mousepad Gets Innovations

I started work on a product review video today focused on fabric-topped mousepads, so I've been thinking about that industry.

Mousepads are in the top ten of most popular promotional products, because they position logos so visibly, they get used rather than thrown out, and logos can be displayed in attractive full color.

But just because mousepads are classic advertising product doesn't mean that industry has stayed stagnant. A new technology has emerged making the Original Fabric Mousepad with antimicrobial technology! I think that is just genius. I even have a motto for it:

Mousepads: Carrying your message, not your diseases.

I don't know, should I copyright that? ;) ;)

On a more serious note, another step forward that the Mousepad  Industry has taken is in the new "mouse paper." It's not paper made from mice or even shaped like mice. Mouse paper is combining mousepads with notepaper!!! It is a second genius idea and proves that innovation is possible in every industry.

One of our computers uses Mousepaper as its mousepad. The top layer has notes scribbled on it and we are about half way through the pad of paper. VERY USEFUL idea! Paper is right where we need it, and no one  runs off with it because it is a mousepad under a mouse.

Do you have a mousepad next to your computer? What does it say on it?

Real Promotions: Mousepad

We had an order recently of full color mousepads. Mousepads are a classic promotional product because of their low cost and high logo visibility.They have a soft fabric top layer on top of a rubber circle, and come in different thicknesses.

I'm using one of these mousepads under my computer mouse at this very moment. It works great, even at the thinner size, which is key to a successful promotion. The product must work well! I think the colors on the mousepad make it a successful promotion as well. What isn't as successful, to me at least, are the five initials printed at the bottom of the pad. I assume it has something to do with the company, but it doesn't tell me what the company does or how to contact them. Including that information would take the promotion to a higher advertising level--even if the phone number or website were tiny on the pad. However, this company still gets high points for choosing long lasting mousepads and for the bright full color logo that catches the eye.

Thanks for your order, and best promoting wishes to you, WPAFB.

What's under your computer mouse?