Real Promotions: Mousepad

We had an order recently of full color mousepads. Mousepads are a classic promotional product because of their low cost and high logo visibility.They have a soft fabric top layer on top of a rubber circle, and come in different thicknesses.

I'm using one of these mousepads under my computer mouse at this very moment. It works great, even at the thinner size, which is key to a successful promotion. The product must work well! I think the colors on the mousepad make it a successful promotion as well. What isn't as successful, to me at least, are the five initials printed at the bottom of the pad. I assume it has something to do with the company, but it doesn't tell me what the company does or how to contact them. Including that information would take the promotion to a higher advertising level--even if the phone number or website were tiny on the pad. However, this company still gets high points for choosing long lasting mousepads and for the bright full color logo that catches the eye.

Thanks for your order, and best promoting wishes to you, WPAFB.

What's under your computer mouse? 

Real Promotions: Law Office Promotional Imprinted Pens

Imprinted pens are a classic promotional item. I wanted to see how they did in a real life setting.

So as an experiment, I walked around my Dad's law office and collected all the promotional pens they were using. I collected twelve.




The pens I found were all kinds of different designs. One of them wrote so well, that I had to tell my Mom that I would return it that day. She was attached. That was this pen:



These six pens have rubber grips, which were popular in this office.


I found two of the same kind! These two pens, exactly alike except for color, are some of the most inexpensive pens you see everywhere. Both of them were imprinted with hotel logos.



This is what I can learn from this real life search for promotional pens:

1. How a promotional pen writes translates directly into how attached a person feels toward the logoed pen.

2. People like the rubber grips on pens.

3. The most inexpensive pens are the most common pens, and seeing them everywhere means the pens are displaying those logos everywhere.

My conclusion from this "promotional pen journey" is that logoed pens are a classic advertising specialty for GOOD REASON--people use them and share them and do not throw them away.

To see hundreds of styles of promotional pens, take a look at our website at American Promotions.