Wednesday, July 29, 2009

Doing God's Work? Image Can Still Matter.

In a brand and image conscious world, there is something to be said for quiet, unrecognized service. Unadvertised, unheralded service of one's fellow man is, in my view, one of the most valuable human endeavors. There are so many good, salt-of-the-earth people I know who spend large portions of their time volunteering, reaching out and privately giving without ever expecting or even wanting the acclaim and notoriety of others.

Yet, there are other times, when promoting service (whether Christian or of another faith) is the only way to help the larger world understand and receive the religious message.

Promotional products can support and spread the message in a more permanent and memorable way than other forms of media. Take for example the Mormon Helping Hand's efforts. This is organized (usually community service and clean-up) organized by the Church of Jesus Christ of Latter Day Saints.

The organizers have the option to order yellow t-shirts or vests from the church with the Mormon Helping Hands logo and imprint. (They are actually encourage to download the necessary artwork and to print the t-shirts locally.)

The Mormon Helping Hands brand has increased the visibility of the Church. It brings almost uniformly good press, and it shows the wider community that the Mormons are people who are willing to give back.

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