Real Promotions: Whole Foods Market Reusable Shopping Bag

I came across this Whole Foods Market bag. It's very large, non-woven and laminated. Here's a picture of it:



Whole Foods Market not only promotes their company, with their logo front and center, but they show how they feel about the environment, with their bold bag statement "I used to be a plastic bottle" above their logo. They even explain how this bag is "made from 80% post-consumer waste."



I would consider this promotion a success because:

1. The Whole Foods logo is prominent. People who use the bag and people who see the bag will be reminded of Whole Foods Market.

2. The recycled message appeals to Whole Foods consumers

3. The bag is made of laminated non-woven polypropylene which is durable, and the handles are re-enforced, so the bag will last.

4. The bag itself is a successful part of the promotions because it replaces plastic and paper disposable bags at the store, and so it is USEFUL to the Whole Foods customer.

Good job Whole Foods for a great promotion!



This Eco Message bag is similar to the Whole Foods bag: it is made from non-woven laminated polypropylene, and it has a full wrap of environmental designs that can surround a logo.

To look at more non-woven bags we carry at American Promotions, click HERE.