A Heart In My Hand

I am holding in my hand a glossy red heart pencil just like the picture to the left (except for the logo). The pencil is from a client that makes a heart pump which is saving lives all over the world. It's feels nice to have a small connection to a business doing amazing things world-wide.

It's also a good promotion! It's memorable, useful and exactly represents the company. I don't know if the pencils go to the patients who are on the pump, or if they go to doctors who install the pumps. But wherever that pencil travels, it will remind people everywhere of the heart pump company.

Do your promotions represent your business as well?