Friday, October 03, 2008

Breast Cancer Awareness Bracelets

We've sold several thousand breast cancer awareness bracelets this year. And it appears that lots of our competitors are selling them heavily as well, because it is only the first part of October, and most of our suppliers are telling us that they are already out of stock, and that they will not be restocking this year.

Last year there was an onslaught of "Pink" Find The Cure breast cancer awareness items available. We have an entire cancer awareness section of our website dedicated to these types of products. However, we've mostly moved bracelets. We sold a large order of beach balls and we may have sold a few other pink items, but the more expensive stuff is not moving.

I think with the economy seemingly on the brink, a lot of companies are cutting back on something extra like this, and that they hit the brakes very past, and the promotional products industry got blindsided, and they are overstocked. At least that is my guess. Plus, the trend this year seems to be in the "green" items.

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