Monday, October 20, 2008

Custom Table Covers

One of our biggest sellers on our website is our custom table covers and our imprinted table runners and logo tablecloths. We sell these almost every day, and we believe with proper marketing that we could triple our performance on those items. We use multiple suppliers for our table covers. The more expensive ones demonstrate a real quality difference.

Our customers use these table covers at trade and community events, and from what I understand, some of them use them in retail as well. I believe we have the sources to do matching banners, which hang behind the table cover, but we need to improve that area of our website to show more possibilities. My business partner explains that they do not sell nearly as well as the tablecloths do.

The best made table covers have a polyester fabric which is woven in a way that the wrinkles virtually just fall out of them. We offer a less expensive table cover, but we have had a couple of complaints as of late that the product doesn't have the same wrinkle free drape. We have addressed this with the manufacturer, and they are working to correct the problem, but we hate selling stuff which does not convey quality, so if we cannot get the problems solved, we may have to discontinue this other line.

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